All URL shortening services. Google has launched it's own URL shortening service close on the heels of facebook launching it's service called FB.me.
"Facebook launched the service without any fanfare, and was first uncovered by Inside Facebook on Monday. At the moment, it looks like any link you share using a mobile Facebook client will shorten a URL to FB.me, and you will also see fb.me URLs when you push out status updates or any other information from Facebook to Twitter."
"1. Security. Google said in a blog post by software engineers Muthu Muthusrinivasan, Ben D'Angelo and Devin Mullins that the service will automatically check each URL to detect sites that may be malicious and warn users when the short URL resolves to such sites.
2. Reputation. Google thinks that its household name will appeal to users who will find it reassuring that Google shortened these URLs.
3. Brand expansion. The service is aimed at people who use the Google Toolbar and FeedBurner. Goo.gl is baked into various Google services like the Feedburner RSS service and Google Toolbar for Web browsers, on which users can now find the Goo.gl function as they would any other Google tool. It's important to note that for now, Google's URL shortener will not be available as a stand-alone service -- as are competitors bit.ly and tiny.url -- though that could change depending on how Goo.gl fares in the market."
Here are Bit.ly and it's reasons for launching it's Pro service
"Bit.ly answered Goo.gl Dec. 14 when it launched Bit.ly Pro, which provides custom short URLs to let publishers and bloggers use their own short domain names to point to pages on their sites. Bit.ly counts AOL, Bing, The Huffington Post and The New York Times among the early beta participants using custom URLs.
"Users and publishers benefit from the additional transparency that this private-label service provides," Bit.ly noted. "When you see a short URL like nyti.ms, you know the destination Website before clicking on the link."
Adding a + at the end of any bit.ly link takes users to real-time information about that page and how it is being shared. There is also a real-time dashboard that will provide publishers with even more information about their bit.ly traffic.
Bit.ly Pro is free now, but BetaWorks Studios, the company behind the service,told the Times it will charge for it in the future.
The future will tell us who is king of the short. With king of the Big "Google" joining the game, it is no wonder things are heating up and bloggers and writers are all having over cyber-space talking about it. Google thinks that people are so used to them it would be fun and trustworthy to use their service. They will also check if the links are pointing to spam sites and do the needful.
"Bit.ly will not only shorten any URL you give it, but it will also tell registered users how many people clicked on the bit.ly link you created, and, how many people used a bit.ly shortened link to share that page. Even better, it also lists the tweets in which it was shared, how many people shared it via Facebook and on and on. Suffice to say, if you’re in the online media business, you need to know what data bit.ly is collecting on your content.
We can bet that now that Google (which will shorten URLs starting with the characters goo.gl) and Facebook (fb.me) are in the URL shortening business, they don’t plan to stop with the simple act of taking 85 characters and turning them into 25. Even richer data than what bit.ly currently provides is sure to be coming down the pike. "
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