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Sunday, December 20, 2009

Real-time search agreements are said to make Twitter profitable

Twitter will make about $25 million after striking search deals with Google and Microsoft, as reported by people familiar with the matter. According to sources Twitter stands to make $15 million from the deal struck with Google and $10 million from the Microsoft deal.

The deals have to do with real-time search. With Google and Bing now showing real-time search results on the main search pages. The latest Twitter updates will show up beside progressing news stories and other matters of interest. This has been a huge deal for search engines looking to give updated search results which are mostly available on Social Networking sites like Twitter and Facebook.

The deal will enable Twitter to make a small profit in 2009 according to analysts who estimate that it cost Twitter $20 to 25 million in operational costs each year. Twitter has 105 employees according to their site.

Representatives from both Google and Microsoft declined to comment.


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Sociolatte



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