Universal, Sony and EMI to start music video store called Vevo

Videos on Vevo will be streamed by YouTube. Vevo is a website for music videos.

"by the Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company. Vevo said Monday that it had signed up a third major music label, EMI Music, as a video provider, leaving only one holdout among the big four labels, Warner Music. Vevo said conversations with Warner were continuing."

It is estimated that the site will host 30,000 music videos by the end of the year. Vevo will carry original music videos by artist for their fans. Music companies have licensed their content to many other sites but would like a higher share in the revenue from Ads. Vevo has announced 15 advertising partners.

Found on pcmag

""VEVO offers the value of a powerful, new environment where our artists can showcase their work and create a deeper relationship with fans," said Elio Leoni-Sceti, EMI Music CEO. "It's an exciting entertainment destination for consumers, a tremendous creative medium for artists, and also a great platform for brands." 

Found on cnet


"Don't look for any user-generated content on Vevo, according to Doug Morris, chairman and CEO of Universal Music Group, the man who came up with the idea for the service. He said he wants to offer music fans as well as advertisers a more polished digital stage. That's one of the main reasons the venture was built, to charge advertisers premium rates in exchange for premium content.

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