The game initially commissioned by Shakespeare country tourist site, allows players to take on the role of Romeo, as he collects flowers for Juliet. A virtual Romeo appears on the game itself urging player Romeo to move on to the next level. The game has all the historical landmarks. Bringing Shakespeare back to life.
To play the Shakespeare game
http://www.shakespearegame.com/
http://www.dadiawards.com/categories/801/Romeo_Viral_Game.html
http://romeo.viral-game.co.uk/
You also get to win a weekend break
Found on Adobe
CHALLENGE
Shakespeare Country wanted to showcase the attractions that tourists are able to come and visit in the area and wanted to use an online tool to promote what is available to new visitors.
The primary aim for the campaign was to raise awareness for the area and to encourage users to visit the client's website.
The campaign has been live for less than 3 months and to date, has received over 11 million plays and delivered over 2.5 million hits to the client's website.
TECHNICAL CHALLENGE
Building the Romeo game delivered many challeneges and techinical hurdles. One of the main challeneges was to create a campaign that allowed the end user to experience the attractions that are found in and around the birthplace of William Shakespeare.
When building the game, the ability to optimise images and files allowed us to expand on the creative within the game giving what we hope and believe is a fantastic campaign for both our client and the end users.
BENEFITS
We use Adobe tools to build all of our online viral games and find them to be extremely useful and creative when we deliver our client products.
Having a broad range of software easily enables us to provide cutting edge viral solutions to our clients as well as being able to move from software package to package easily and effectively helps to cut down on development time, given that fact that files and elements are easily transferable between the available software.
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