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Google and partners said to be developing Google TV

It has been reported that Google and partners are developing Google TV. Google an Intel have teamed up with Sony to bring out a new generation of televisions and set-top boxes. For Google and Intel it is a way of bringing their internet and computing dominance to an arena where they have had little say and for Sony it would be a big competitive and technological advantage.

The three giants have also tapped Logitech which makes remote controls and speakers. The new set-top box will make it easy for TV users to navigate popular social networkings sites right from their TV. The software used will be the Android operating system created by Google.

A person with knowledge of the Google TV project said that the set-top box technology was sufficiently advanced that Google had begun testing it with Dish Network, one of Google’s longstanding partners in the TV Ads program.

This will also give Google the opportunity to further it's reach in TV advertising.

Source [ NY Times ]

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