Monday, April 5, 2010
300,000 iPads sold on the first day and who bought them
Apple announced that 300,000 devices were sold on the first day a figure which included preorders. Meeting the expectations of financial analysts who were keeping a track on tabs on the company's highly anticipated tablet computer. With Apple CE Steve Jobs saying "It feels great to have the iPad launched into the world".
Now you may be wondering who bought these devices. The version that went on sale on Saturday can connect to the internet only via a Wi-Fi connection. The question is how many people are committing to buy only when the 3G version is released.
According to a survey by Piper Jaffray he breaks down the iPad buyers into these categories listed below.
Apps for the iPad are one of the major factors that has boosted sales and keep it alive. App are now available for just about anything. With new ones being added everyday.
Apple also said iPad users had downloaded more than one million apps from the company’s App Store and more than 250,000 electronic books from its iBookstore on Saturday. Some of the most popular applications include a word processing application made by Apple called Pages, an air-traffic control game called Flight Control, andNational Public Radio’s application.
Photo by Jim Wilson/NY Times
Now you may be wondering who bought these devices. The version that went on sale on Saturday can connect to the internet only via a Wi-Fi connection. The question is how many people are committing to buy only when the 3G version is released.
According to a survey by Piper Jaffray he breaks down the iPad buyers into these categories listed below.
- 74% were Mac users (26% owned another kind of PC). 96% planned to continue using their computers.
- 66% owned iPhones. Only four or five respondents (1%) thought they could replace their iPhone with an iPad.
13% owned Amazon (AMZN) Kindles and 58% of those planned to replace it with the iPad.
- The $499 16GB iPad was the most popular (39%) followed by the 32 GB (32%) and 64GB (28%). When the iPhone first launched, only 5% bought the low-end 4GB model.
- 74% planned to use their iPads to surf the Web; 38% to read books; 32% to e-mail; 26% to watch video; 18% to play games and other apps; 8% to listen to music.
- 78% said they didn't consider any other gadget before buying an iPad. 10% were thinking about buying a Kindle, 6% a netbook, 4% a laptop, 1% an iPhone, 1% an iPod touch.
Apps for the iPad are one of the major factors that has boosted sales and keep it alive. App are now available for just about anything. With new ones being added everyday.
Apple also said iPad users had downloaded more than one million apps from the company’s App Store and more than 250,000 electronic books from its iBookstore on Saturday. Some of the most popular applications include a word processing application made by Apple called Pages, an air-traffic control game called Flight Control, andNational Public Radio’s application.
Photo by Jim Wilson/NY Times
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