Facebook is now the leader of display Ad publishing now in the US. Ahead of Yahoo and Microsoft. Yahoo Inc which till now has been the leading display ad publisher both in terms of revenue and Ad impressions is now second to Facebook. This is in terms of Ad Impressions as Yahoo still makes more money. Yahoo with it's network of sites which includes other publishers has remained quiet steady so has Microsoft.
Well all this has rumors flying that Facebook might launch an Ad network of it's own. Many publishers will definitely welcome this as most publishers will have a Chance to experiment with a new Ad Network.
Most of the Facebook Display Ads are the ones they call 'Social Ads'. Most tied to pages or profiles in Facebook itself.
With over 400 million users worldwide and still showing no signs of slowing down Facebook is definitely set for phenomenal growth when it comes to Advertising Space.
We do not see Facebook as a Google Ad Network competitor since Google serves search ads and not display ads.
With Facebook's gigantic growth will the world see the launch of a new Ad Network that will take the competition to the gods of Online Advertising.
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