Coca-Cola Happiness Machine promoted on Twitter

#thistweetisdedicated2 is a hashtag started by Coca Cola. This is basically a sponsored tweet and has a YouTube to go along with the theme. The theme for this Ad is happiness and a special Coke machine was randomly placed in the middle of a college campus. You really need to watch the video to see what happens. #thistweetisdedicated2 hastag is basically what people are using to encourage and show appreciation for each other. People dedicating Tweets to other tweeps. #thistweetisdedicated2 is now among the top trending topics on Twitter and when you click on it you get the Coca Cola promoted Tweet right on top. The Coca Cola tweet is dedicated to happiness and this is the message they want to spread.

It seems that all the promoted Ads on Twitter are spreading some sort of positive energy and turning things up. The Old Spice man brought in a lot of freshness to twitter and now the Coke promoted Tweet seeks to do the same thing by spreading the love and happiness. Twitter promotions seems to be all about happiness and positivity which is a really good thing as social networking seems to be coming of age and the Ads it seems to be bringing are very positive and vibrant

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Sociolatte