Sociolatte

A cheaper iPhone 4 is on its way to help boost sales in emerging markets

Hi Phone 5 the fake iPhone already available in China for $31 on Taobao

Apple does not want to miss the big opportunities being provided by emerging markets especially the Asian markets. The only thing that deters Apple is the price of it's iPhone, something that is not right for lower and middle end consumers. People are willing to invest in phones but usually go for the mid-range and lower ranges in these markets. Which are controlled and ruled by companies like Nokia. Apple will now want to even enter these segments of the market being that they represent huge volumes to say the least.


Reuters reports that a new iPhone 4 is on it's way and with Asian manufactures already into production of a lower-priced version of the iPhone 4. Which will have a smaller 8 gigabyte flash drive. The new iPhone, which some call the iPhone 4S because of its largely identical appearance to the existing iPhone 4, will have a bigger touch screen, better antenna and an 8-megapixel camera


Meanwhile the iPhone 5's two manufacturers have been told to increase production capacity to 45 million units. 


The lower cost of the iPhone 4 will allow Apple to also compete against Android devices that are very popular in the mid and lower segments of the mobile phone market. 

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