What is Google Sitelinks and how does it work:
Sitelinks are the small links that are displayed under the main site. so if you use Google and search for NYPost, you will find the main link to the news-site with additional small links for the site for easy navigation like - Spots, Entertainment etc.
Sitelinks have now evolved and Google has now made things much more interesting. Especially if you are a webmaster or you own a site or a blog. when users now search for your site using Google instead of the usual link to your site that used to be shown, there is now a link to your site with a whole bunch of smaller links from your site. These smaller links are usually the most popular links on your site, the ones that are trending With the links are small snippets of information about each link. Each page that gets shows actually is based on what users might be looking for on your site and what they are most likely to click. This way a lot more of your site or blog gets showcased and users can directly go to the information page they are looking for.
This new feature comes in handy especially if you have a large site or blog and there are hundreds and thousands of pages. Sitelinks actually help users to navigate to the section they are most interested in and helps them find information faster.
There is also another bit of information for blog and site owners. the algorithms Google users will not rank both the main page and the site links which will eventually determine which of your pages now appear as sitelinks. Also the maximum number of sitelinks shown per query has been increased from 8 to 12.
For users: If you are searching for a query Google will show you the most accurate site with a list of sitelinks for easy navigation even before entering the site.
Please check images below.
Google sitelinks as they used to appear, something we are all familiar with
Google Sitelinks as they appear now:
What do you think, please use the comments section below.
Source: Google Blog
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