Official known as the Chromezone, Google has opened a retail store in London. It is a small store and essentially a shop within a shop. The store measuring 285Sq-ft was opened within a PC world Store in Tottenham Court Road. The store will run for three months until Christmas before the company comes out with more details directions on where they want to go with their retail business. Google said that according to research within the company it realizes that 80% of computers are sold in stores. This low-key launch signifies the importance of retail stores and the effect it has on business. The Chromezone store sells mainly Google Chromebook computers along with other related accessories. If successful this experiment will turn into something huge in the future and we can expect to seek Google Stores popping up in many countries.
Google UK head of consumer marketing Arvind Desikan says. 'It is our first foray into physical retail. This is a new channel for us and it’s still very, very early days. It’s something Google is going to play with and see where it leads'.
Google will open the next Chromezone retail store in Essex on October 7 and more will follow as part of the pilot project. Google also says, those shops will be designed in the same “Googley” spirit as the new London PC World store.
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