President Obama used Social Media extensively in 08 and now in preparation for 2012 the president and his campaign team have stepped up their efforts to make their presence digitally know with Tumblr. The microblogging site has been growing rapidly over the past year and it makes a lot of sense to be using it. The campaign team in its first post on Tumblr says that they would like this to be a collaborative effort. This is possible they say because of the submission feature available on Tumblr. With the ability to reblog and share whatever the team writes and the ability to add photos and other bits of interesting stuff. The campaign hopes to generate enough buzz with the features available on Tumblr.
The second post on the Tumblr page is Ashleigh, a member of our field department, packages up cell phones to be sent out to staff in their Ohio offices. The third post has a little about the president's message at Las Vegas a little while ago. Users are encouraged to reblog, share photos and videos.
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