Sociolatte

Facebook Impressions: How does it work

This post is for Facebook users who have created Facebook pages and would like to analyze their Facebook Post Analytics. Facebook stats are available to all Facebook page owners and creators and not only for Facebook pages that have large traffic volumes. The good thing about Facebook stats is that you can get a fairly good idea about each of your posts. Facebook impressions have to do with analyzing each of your posts whether it is a text based update or a video that you post to all your Facebook fans. 

Facebook impressions are available to Facebook page admins only. To summarize the whole thing into one sentence. Facebook impressions are the number of time your posts have been displayed to all users. So if you have a video post and it gets 100 impressions that does not mean it has been viewed a hundred times but that it has been displayed a 100 times to all users. You also might have only 50 members but the post has been viewed 100 times. This is because users keep visiting a page a couple of times each day and each visit is counted as one impressions. So you might have a lesser number of people who 'like' your page but impressions might be high and this is because it has been displayed these number of times. These impressions can come form a user's news feed, a visit to the Page, or through an Open Graph social plugin. Even posts show below the fold count as one impression. Posts below the homepage however do not count towards an impression. You cannot however see unique user impression counts. which means Facebook will not tell you how many times a user has viewed specific posts.

What does Facebook % measure

It only measures comments and likes, and no other actions (such as video plays and link clicks). The percentage is computed as (comments + likes)/Impressions.

So we can safely say that impressions on a Facebook page are the raw number of times your posts have been shown to people who visit your page.

Source: Facebook Help

An original post by

Sociolatte