Sociolatte

Facebook Ticker to carry sponsored stories starting monday

First reported by Clickz, Facebook have announced that via an email that they will continue rolling out sponsored stories in users ticker starting Monday. Sponsored stories bring with them higher user engorgement and actually work better that traditional ads. With the launch of the ticker in Facebook, ads have taken a back seat and are loosing in relevance. Stories however bring more relevance and more user engagement. As people like to consume news and if Facebook users like a piece of news it gets shared all over the site and advertisers stand to benefit.


ClickZ also reports 'The Palo Alto, CA-based digital giant launched Sponsored Stories during January, and the ad units have become an important focus of Facebook's pitch to agencies'. This means that users might see ads in their news feeds. 


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