Sunday, March 25, 2012
How to add Search Description and Meta Tags to your Blogger blog and posts for better SEO
Now this is something that every person using Blogger would need to do. A little bit about the history and use of description for posts. This is something that was not available to people using Blogger or blogspot blogs as some people like to call them. This is one of the main reasons why WordPress was a preferred blogging platform. Many an online blogger would tell you that a description for your posts does wonders. One would also wonder why it took Google so long to implement it.
What is Search Description
If you are a blogger and you know a little bit about SEO you would know then when someone searches for a search term on search engines like Google. The title of your post shows up and below that is the search description. You can from the image below of Google's description see how it is laid out in results. The site title appears and below that is the search description.
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| Google's Search Description |
Do users see the search description when they land on the page or blog
Uses and visitors to your site do not see the search description on the actual page. This description is only for search engines to find and understand the content of your page. It users the information found in the description to show visitors what the page is all about. So once your page or post is found on a search engine, visitors see the description and decide whether to click and visit the page. Same things holds true for your Blog description. If you blog's index page or main page shows up on Google. Visitors get to see in a short snippet what the entire blog is about. So if your Blog is about Social Media then without a description containing the words Social Media, your website or blog will not show up on the search engines.
Is search description good for SEO (Search Engine Optimization)
Every person who uses WordPress would say yes. This is one feature that they claim ensures their blogs rank better that Blob hosted on Blogger. Since search engines use the page description as a window to the post and blog and are very SEO friendly. Ensures according to many bloggers online better rankings with Google, Yahoo and Bing.
How to add a Search Description to your blog posts on Blogger
1. Login to Blogger
2. Use the New Interface if you are not already using it
3. Click on the pencil icon to create a new post
4. Click on Search Description found on the right hand side
5. Enter a sentence that best describes your post
6. Click done to finish
How to add a Meta tags search description to your blog
1. Login to blogger
2. use the new blogger interface
3. Click on more options
4. Click on settings
5. Click on search preferences
6. Beside Meta Tags description click on edit
7. You have 150 characters to use and create a short description
8. Click on Save Changes
9. You're done
You blog will now appear with a Search Description on search engines along with Meta Tags. Meta Tags are a good way for website and blog owners to provide information to Google on what their websites or blogs are all about. You can check out the Google webmaster help section to learn more about Meta Tags. While all of this might be important it is equally important to remember that all of this is no substitute for good quality content. No matter what SEO practices you follow if content is not good and does not enhance visitor experience then all else will fail.
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