Thats what Twitter COO Dick Costolo said speaking today on a panel at TechCrunch’s Real-Time CrunchUp event in San Francisco. Twitter ads will be "fascinating," "non-traditional" and "really cool," Costolo said. "People will love the ads when they see it."
He also went furthe to explain that their business model will also allow for users to pay for certain APIs. Like if you want to see a detailed analytics dashboard of your account. Or add multiple authors to your account. These will be offered as premium services. For common folk like us things will always be free on Twitter.
In fact small start-ups can still use some APIs at a reduced cost. All in all Twitter promises that the ads will be "really cool" and fun to watch. Promising an increased user experience without being troublesome and boring.