Google Boost is the latest product offering from Google to help local businesses. It works as a location-based ad listing for local businesses. Boost has been built on Google Places and is currently available in San Francisco, Chicago and Houston right now. Will roll out to more cites in the future.Business owners can create Boost Ads using their Google Places account. Once an ad has been created it will appear on Google and Google Maps on the right hand side along the "Sponsored Links" column. So if someone searches for a Restaurant in San Francisco and you are a business owner with a restaurant over there then ad ad will show up with your restaurant and matching cuisines. Along with all the basics like your company name and address.
When a map appears alongside the results, a blue pin will help folks quickly find your location on the map. Businesses using Google Tags will also see their yellow tag appear in the ad.
Find out more about Google Boost here.