eBay have begun testing something called 'Lifestyle deals', similiar to what other daily deals and coupon sites offer -- Groupon style. You must be familiar with this if you use daily deal sites like Gruopon, even if you have signed-up for one of these services. You get daily deals in your email account, informing of what the best deals they have been able to source for you in your city. eBay Lifestyle Deals works on the same concept. if you go to the lifestyle dels eBay site - you see that San Francisco has been listed with a number of services being offered and their daily deals. There are also a lot of other metros listed in the US. Currently available only in the US.
Companies who are into the daily deals business employ a lot of sales people who meet and negotiate with local merchants to get the best possible deals. These deals are then uploaded to the site and passed on to customers. Getting into the daily deals market is easy but growing a sustainable and profitable business out of it is a whole different thing. eBay's lifestyle deals is their first foray into services - their daily deals on physical products have been available for two years already. if you visit the site you will see a lot of offers for gift certificates and acupuncture and foods. These deals have significantly reduced costs, something eBay will need to keep bringing into the daily deal market which is already packed with the likes of Amazon, Google and Groupon.
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Showing posts with label Groupon. Show all posts
Showing posts with label Groupon. Show all posts
Thursday, October 11, 2012
Saturday, August 6, 2011
Groupon: How does it work
Groupon is a daily deals site and by singing up with your mail ID you can receive your localized daily deal everyday. Every deal goes live but you cannot claim your deal until there is the required number of deals that have been claimed. so if too few deals are claimed by users the whole deal is off and no one gets it. So once the deal tips and there are enough people who have claimed the deals all you need to do is to pay for your daily deal, get your electronic voucher on your mobile device and present it at the business to get your deal. Groupon has also tied up with foursqure to offer instant deals. So you can now find all your daily Groupon deals on foursquare.
Started in the US Groupon has since grown in international markets. The way this happened is that there were already a lot of Groupon clones coming up in markets internationally and Groupon just went out and started buying these clones and Groupon is now available in large parts of Europe and Asia. An exampl of this would be that Groupon bought up daily deals site in India known as Sosasta meaning so cheap and through their infrastructure now have a presence in India. In fact Groupon has a large presence in Asia through all the clones they have bought up.
So how does it work
1. you signup by visiting www.groupon.com. If you an international customer you will need to find the groupon site near you.
2. Choose your city
3. Enter your mail address
4. If you find a deal you like you can claim it by clicking on the link
5. Enter your billing information. You will not be charged unless enough people join for the deal to activate.
6. You will be sent your Groupon which you can print and use like cash
There are also Groupon gift certificates which are good for any future purchase. Using the idea of collective buying power Groupon can get you deals with sometimes 90% off. This is of course done with the power of numbers and the logic is that businesses will benefit if many more people are using their services or buying their stuff. There is also a way to earn money on Groupon, whenever you refer a friend you get $10 Groupon bucks and this can be used as real cash. You need to singup for the refer a friend and get your personal referral link. You can share the same with your friends across Twitter and Facebook and if they join you get your reward. It's all about numbers and the more there are the better the deals become.
Businesses can get in touch with Groupon to offer deals and does not cost them a thing since groupon does all the advertising stuff and businesses can concentrate on what they do best. Once a deal goes live a business will immediately receive a check and a list of customers who have singed-up for the deal. This list can be used to tick-off all the customers who have claimed their deals. Works as a win win for everyone involved.
Wednesday, August 3, 2011
Amazon Local to bring you daily deals
Amazon has entered the daily-deals market place with the Launch of Amazon Local. So what is Amazon Local and how does it work. Amazon Local is the deal-of-the-day type of website that has launched in a few cities in the US. The website seeks to bring to people living nearby deals from businesses which helps you save 50% or less.Amazon Local has also launched in Chicago which is significant because that is Groupon's home turf. Amazon Local is now available in California, Florida, Idaho, Illinois and Washington. There is plenty of rooms for multiple players in the daily-deal market and Amazon has slowly started spreading it's wings.
Amazon has said that the deals have initially started coming from LivingSocial another daily deals site in which Amazon has invested but that now they have started bring daily-deals from their own sales team. Amazon has setup it's own team to bring daily deals to cities that they are operating in. With Amazon being such a huge brand adn given their credibility in the market, which is something they are banking on. Amazon is convinced people will trust them and come to them to get their daily best deals.
To get started with Amazon Local please click here.
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