5 major publishers to take on Amazon with new store

Five major publishers have announced they plan to join forces to develop an online storefront for their content. As more and more readers cancel their subscriptions to read stories online. Major publishing houses have needed to come up with ways to attract and retain the modern audience who has begun to spend more and more time online. Looking for and gathering information.

"Five major publishers -- Conde Nast Publications, Hearst Corp., Meredith Corp., News Corp. and Time Inc. -- announced Tuesday they will join forces to develop an online storefront to rival Amazon.com Inc"

They also hope to create software for devices that do not exist. Cell phones that are highly advanced compared to anything available right now in the market. e-readers that are more sophisticated that today's mostly black and white readers.

The venture has still not been named but its outlines are visible. It was originally thought to be an online store to sell magazines but we now see that the final store front might sell a whole set of mags and devices.

The five partners also hope to recruit other publishers to use the software they develop.

pcworld has this to say

"The new digital format is targeted at a new generation of touchscreen-equipped smart phones, e-readers, and tablet computers, including the just-announced Fusion Garage JooJoo (previously known as the CrunchPad), and the anticipated-but-unannounced Apple tablet, which many industry watchers expect to debut sometime in 2010

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