MyTown is a GPS game built around the concept of buying and owning your favorite local shops, restaurants, and hangouts on your iPhone,iPod Touch and the iPad. Firstly you need to Check-in at real-world locations to unlock rewards. Then you can buy and own your favorite real-life places. Then you can collect rent when people Check-in to your shops. The more visitors that come to your stores, the more it raises your properties' total value.
The more you Check-in to places you like, the faster you'll level-up to unlock more locations to buy and upgrade, and the higher you'll climb up the leaderboard rankings.
MyTown, uses GPS features to check-in at real-world locations to unlock rewards. Players can buy and upgrade shops. Owning and enjoying MyTown ownership of real-life places that they like. Users can also collect rent when other people check-in to their shops. The more a certain places is frequented the more it's value and rent increases. In MyTown, players can also use power-ups to unlock more locations to buy.
According to the blog post from Booyah!:
“For those of you unfamiliar with this feature, the Product Check-in allows players to directly interact with products in a fun and rewarding manner. Players simply scan the bar code of their favorite Pantene or H&M items using the built in iPhone camera (or input the numbers if using an iPod/iPad) to unlock branded items packed with points and virtual cash! Check it out by scanning H&M’s Denim Day merchandise and Pantene’s new line of hair products!”
“Pantene and H&M are the first brands to take advantage of the Product Check-in, but more coming soon.”
MyTown is now available in the US, UK, Canada and Australia.
Finally
MyTown is a location-based app built around local shops, restaurants, and hangouts. Users can check-in at real-world locations to level up, unlock rewards, and earn cash to buy their favorite real-life places. Users can use the product Check-in, where users scan real world items to receive special virtual items and rewards.
MyTown has over 2.8M users who play the game on an average of over 70 minutes a day.