The whole idea is actually quiet simple. You download the App onto your phone and then walk in to any store that partner's with Shopkicks and you can collect "Kickbucks" just for walking in. (Your phone automatically connects with Shopkick offers from a device pre-installed in the store). This applies to people who love and hate shopping. Shopkick says that you need to be rewarded just for visiting stores and get product offers from companies that really matter to you. Its early partners include nationwide chains like Best Buy, American Eagle Outfitters, Macy's, and the Sports Authority, as well as shopping-mall outfit Simon Property Group. Shopkick is right now based in the US and has not yet gone international.
Once inside a store you can earn kickbucks for scanning the barcodes of products and special offers related to the product will get pushed to you.
What do you do with kickbucks?
Kickbucks can be redeemed for Facebook credits which can then be used to play your favorite games, download songs, in-store gift cards and other standard stuff like magazine subscriptions and charity donations. You can also save up your virtual currency "Kickbucks" to redeem goods in the future. Shopkick also says "You can redeem your kickbucks for cool rewards like gift cards, iPads, music downloads, donations to causes, and much more!"
Check out the video from Shopkick.