Addicts of Blackberry in Australia and New Zealand received an early Christmas present with the launch of
Blackberry App World.
Maybe this will get Blackberry sales up in the
land down under while the iPhone goes on walkabout. You never know. Hey at least you’ve learned something new about that part of the world. Something that has nothing to do with Nicole Kidman hailing from there, Mad Max movies, kangaroos or vegemite.
BlackBerry App World can be accessed over both
Wi-Fi® and mobile phone networks in Australia and New Zealand and can be downloaded directly to the smartphone.
To download the Aussie version of BlackBerry App World, all you need to do is go to
www.blackberry.com/appworld or
http://mobile.blackberry.com/ from your device’s browser.
From a press release on
RIM.com Key Current Features:
Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications will vary from time to time, helping users discover new applications for practically every aspect of life.
Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
Categories – BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.
Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
Update Notifications: Users are notified of updates to applications they’ve downloaded on BlackBerry App World.
BlackBerry App World is also accessible from a user's desktop computer at
www.blackberry.com/appworld.