iTunes gifts via Facebook

Just released on Apple's iTunes fan page on Facebook is the iTunes Gifts. The deal is pretty straight forward . The options are

1. Create an iTunes gift for a friend
2. Set an electronic date today or later
3. Friend receives the Gift which can be redeemed immediately from the iTunes store

The price ranges from $5 to 4 50

Found on TechCrunch

"GroupCard built the application front end, but they aren't actually listed on it. That's because the processor of the gift cards is the Gift Card Mall (part of Blackhawk Network, which specializes in pre-paid cards). Apple, Blackhawk, and GroupCard worked in tandem to launch the new feature. Update: Blackhawk powers the backend of the application through its API. The company has a longstanding relationship with Apple, which is why Apple chose it to power the Gift Card application on its iTunes page.

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Sociolatte